The power of a common brand “Lausitz”

As a region, Lausitz gains a completely new appeal when it appears under a strong, uniform brand. The diverse landscapes, traditions and potentials of the Lusatian Bergland, the Lusatian Lakeland and the Spreewald are combined with the “Lausitz” roof to create an impressive unit. This strategic bundling prevents Lusatia in individual, from each otherseparate sub-areas decays. Instead, a clear, recognizable picture emerges that gives both locals and guests orientation and identity.

A brand that creates connections

The “Lausitz” brand sets a connecting framework that includes not only landscape, but also cultural and economic aspects. A concise brand strategy emphasizes the Lausitz as a whole and increases its notoriety – not only throughout Germany, but also internationally. This will make the region an attractive destination for tourism, investment and quality of lifeperceived. The signet creates a sense of belonging and ensures that people and companies identify with their homeland.

The central tourism portal as a showcase of the region

A central tourism portal that bundles all offers from hiking to culture to water sports increases the visibility of all players in the region. Guests can find everything the Lusatia has to offer at a glance and can plan their stay individually. This central platform facilitates orientation, promotes the networking of a wide variety of providers and ensures thatsmaller initiatives are also taken. The portal becomes the showcase of a lively, modern and hospitable Lusatia.

Strengthening the investment climate through a uniform brand

The “Lausitz” brand also develops enormous attraction for investors. The uniform signet underlines the availability of space, the high qualification of the workforce and attractive funding programs. The brand acts as a seal of quality for reliability and sustainability, which strengthens the investment climate in the long term. At first glance, companies recognize thePotential and the support offered to them in Lusatia.

Synergies through joint marketing

Joint marketing under the Lausitz label creates valuable synergies between tourism, culture and business. Campaigns become more efficient, reach a larger target group and strengthen the image of the entire region. The combined forces ensure that Lusatia is perceived both as a travel destination and as a business location. Hotels, leisure activities and culturalInstitutions also benefit from this common communication strategy.

Clear standards and better funding opportunities

With clearly defined brand standards, positioning with funding providers is made easier. Lausitz presents itself as a professional, reliable partner, which significantly improves the chances of success in EU, federal and state applications. Funding can be raised more efficiently and used for the development of the entire region.

cohesion and identification

An established Lusatia identity not only strengthens economic but also social cohesion. Citizens are proud of their homeland and are increasingly committed to joint projects on a voluntary basis. This citizenship makes a significant contribution to the quality of life and the success of the region.

Investor portal and targeted addressing of new target groups

The investor portal Lausitz-Invest benefits directly from the umbrella brand. Project locations become more visible, potential investors are easier to address. At the same time, uniform brand communication enables targeted niche target groups such as cultural travelers, nature photographers or investors from innovative industries such as renewable energies and creative industries to be recruited. theLausitz presents itself as a versatile, future-oriented region that is open to a wide variety of interests and potential.

future through community and brand

The importance of a common brand can hardly be overestimated for Lausitz. It bundles forces, creates identity and opens doors to new possibilities. The region is perceived as a whole, gaining attraction and masters change with united forces. A future is created under the umbrella of the “Lausitz” brand, which is characterized by optimism, cohesion andinnovation is shaped.